Skip to product information
THE MATURE LASH EDIT

Make Every Lash Count.

Thoughtful definition for mature lashes. Effortless beauty, every day.

BUY 1, GET 1 FREE TWO INTENSE BLACK MASCARAS
Regular price $29.99
Regular price $29.99 Sale price $61.99
SAVE 51% Sold out
 

BUNDLE & SAVE

Technical support provider: Created with Sketch.
Precision Lash-Defining Mascara
Regular price $29.99
Regular price $29.99 Sale price $61.99
SAVE 51% Sold out
LIVE DELIVERY TRACKING EST 08:26 AM
✓
Jessica T. [Las Vegas, NV] ✓ Delivered
Ordered: 4 days ago | Received: Today, 06:36 AM
✓
Ashley S. [Chicago, IL] ✓ Delivered
Ordered: 4 days ago | Received: Today, 07:57 AM
✓
Christopher M. [San Diego, CA] ✓ Delivered
Ordered: 3 days ago | Received: Today, 05:58 AM
✓
Emma W. [Miami, FL] ✓ Delivered
Ordered: 3 days ago | Received: Today, 06:19 AM
✓
Matthew G. [Boston, MA] ✓ Delivered
Ordered: 2 days ago | Received: Today, 06:43 AM
  • Paypal payment method PayPal
  • Visa payment method Visa
  • Master payment method Mastercard
  • American express payment method American Express
  • Apple pay payment method Apple Pay
  • Google pay payment method Google Pay
  • Diners club payment method Diners Club
  • Discover payment method Discover
  • Jcb payment method JCB

 

View full details
THE MASCARA STRUGGLE

Does Your Mascara Actually Work For You?

The wrong mascara can make delicate lashes look heavier, messier and harder to define.

Short sparse lashes that are difficult to define
01 SHORT + SPARSE
01 / DEFINITION

Short, Sparse Lashes?

Tiny lashes can be easy to miss, leaving your lash line looking uneven and less defined.

OTHER COMMON MASCARA PROBLEMS 01 / 03
Mascara that is difficult to remove
02 / REMOVAL

Hard To Take Off?

Harsh rubbing can feel uncomfortable around the delicate eye area.

Clumpy mascara making lashes look heavy
03 / CLUMPING

Clumpy & Heavy?

Too much product can make lashes stick together instead of looking clean and defined.

Mascara smudging beneath the eyes during the day
04 / ALL-DAY WEAR

Smudging By Afternoon?

Heat, oil and everyday wear can leave dark marks and flakes beneath your eyes.

SWIPE TO EXPLORE

Your lashes deserve definition without the drama.

SEE THE BETTER WAY
THE VISIBLE DIFFERENCE

See Every Lash Come Into Focus.

More visible definition. More lift. Still beautifully you.

Natural lashes before mascara
More defined lifted lashes after mascara
BEFORE AFTER
AUTO PLAY · DRAG ANYTIME

Every lash deserves to be seen.

Illustrated visual · Individual results may vary.
MADE FOR REAL LIFE

Beautiful Lashes. Every Moment.

Effortless definition from your morning routine to wherever the day takes you.

Woman applying Luraus mascara during her morning routine
01 MORNING
Woman wearing Luraus mascara for a polished workday look
02 WORKDAY
Woman wearing softly defined Luraus mascara
03 EVERYDAY
01 03

Morning Routine

Quick, effortless definition to start your day looking polished.

AUTO PLAY · SWIPE TO EXPLORE
DEFINED LIGHTWEIGHT EVERYDAY WEAR
CUSTOMER NOTES

What They’re Saying.

Small details that made a difference in their everyday lash routine.

LS
Linda S. CUSTOMER REVIEW
★★★★★
“I naturally have short, thin eyelashes, and I’ve never had eyelashes as long as I do now.”
SHORT + THIN LASHES
CN
Chloe N. CUSTOMER REVIEW
★★★★★
“Application is super easy. No clumps, waterproof, and removable with warm water.”
EASY APPLICATION
LP
Lois P. CUSTOMER REVIEW
★★★★★
“I was skeptical at first. Now I don’t want any other mascara.”
EVERYDAY FAVORITE
LIMITED BEAUTY OFFER

Twice the Beauty. Better Together.

Two Intense Black mascaras. One simple offer.

SUBSCRIBE & SAVE BUY 1 · GET 1 FREE
SAVE 30%
$ 20 .99
$29.99 Save $9.00
2 × Intense Black Mascara One for you. One more, on us.
PREFER NO SUBSCRIPTION? One-Time Purchase
$29.99

Choose your preferred purchase option above.

INTENSE BLACK 2 MASCARAS SAVE 30%
GOOD TO KNOW

Questions? We’ve Got You.

The essentials before you choose your mascara.

01 Is it good for mature or fine lashes?

It’s designed with fine, short and delicate-looking lashes in mind for clean, natural-looking definition.

02 What comes with Buy 1, Get 1 Free?

You’ll receive 2 Intense Black mascaras in the same lavender packaging.

03 Will Intense Black look too dramatic?

Not necessarily. One light coat gives softer definition; add another coat when you want more impact.

04 How do I apply it to shorter lashes?

Start at the lash base and sweep upward in light coats. Use the tip to reach smaller corner lashes.

05 How do I remove it?

Gently soften with warm water without tugging. Use a suitable eye makeup remover if needed.

06 What about shipping or returns?

Shipping times vary by destination. Return eligibility follows our current store policy.

View Return Policy →

Elegant silver-haired woman with a softly defined eye look
11 / BEAUTIFULLY YOU

Feel Beautiful in Every Lash.

A little definition. A beautiful feeling of confidence. Every single day.

GET MY 2 MASCARAS

Two Intense Black mascaras. One beautiful offer.